Name:	LonghornBoater -	Reply
Subject:	Walmart Wine Introduction
Date:	4/4/2013 1:35:55 PM

Wal-Mart announced that sometime in 2013 it will begin offering customers a new discount item: Wal-Mart's own brand of wine.

The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the wines at affordable prices in the $2 to $5 range.

Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts but, 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. 'However, branding will be very important.'

Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties.

The top surveyed names in order of popularity were:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. i Can't Believe it's not Vinegar

2. Grape Expectations

1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with

either white meat (Possum) or red meat (Squirrel).