Can't you realize what these folks are screwing up on understanding about the Walmart program. The Walmart program identifies the purchases where the competition costs LESS than Walmart. All the other purchases over that 16 months were CHEAPER at Walmart, and that's hundreds, if not thousands of dollars. I agree with Goofy that Publix is probably the most expensive place to buy any grocery product that they don't have on sale. If you don't agree then you only shop at Publix and have no idea how much too much you pay Publix. Now, bear in mind, I don't buy the most expensive gas in town just to be seen at Exxon either, so my opinion doesn't count for such people. Don't buy Walmart produce or meats, but the rest is just as good and much cheaper.