Lake Martin Topics: Another one bites the dust!
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Name:
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Kizma Anuice
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Subject:
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Another one bites the dust!
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Date:
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8/1/2011 11:10:04 AM
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Well Lifer, you are arguing against yourself.
You state that Moma's has 20 locations that do very well thus they must produce a good product.
You also argue that the trailer did well in Auburn, i presume on or near campus
You also state:
If you offer a superior
product and/or service at a fair price you will always do well, especially in a
crowded market. Ultimately the market will decide the winners and losers,
Well you can't have it both ways. It can't be a good product in a good location (for that product) and fail, according to your logic.
So what is it, a bad product or a bad location?
I have been eating at Moma's since back when it was Solom's (yes they had the signature steamed sandwich) I think they had a good product, but a lousy location. If you want to sell food to the lake crowd be on the lake where people can drive up in their boats. Not three blocks up the road on the wrong side of the Blue Creek bridge. Maybe with right adds and gimmicks you could make it work.
In the case of Momma G's, they should have incorporated it into the smokehouse place, assuming no legal constraints. They could have parked the trailer as close as possible to that jackass that hates music. then they needed to advertise to people in boats. They could have an add that targeted bimini topped boats that said for instance, "Drop your top for beads, (or maybe beer)" They could have had some cheap Mardi Gras beads made up to give away. The add should also state the height of boat that can get under the bridge.
Then put some beer kegs out on the docks with some scantily clad babes who bestowed the beads on all boaters who had to drop the top on their boats to get under the bridge.
They also could have had babes on jetskis that would bring a phone in order under the bridge to boats that would not fit.
McDonalds is a successful franchise they would go broke with a trailer at the location Moma's had.
BTW Chickfila decided not to put a trailer at the Horseshoe Bend intersection in Alexander City after doing some market research.
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