Name:   MartiniMan - Subject:   A Thought to Ponder Date:   7/8/2019 10:50:27 AM

I think you may be confusing their endorsement deals with their marketing targets.  No doubt Nike is the preferred brand with younger black kids and the signing of Kapernick was a good example of that targeted strategy. And I suppose their calculus was that it would drive more sales with those sympathetic to this guy's views versus those that would be driven away.  Time will tell.

But their overall target for sales is more based on socio-economic circumtances than on race.  They are targeting anyone that wants to appear "sports oriented" and given the cost of their product, they are trying to appeal to people with the disposable income to afford them.  They would be economically crazy to just target one segment. And the reality is that in many sports, black athletes dominate so it is natural for them to be more heavily represented in the endorsement game.

I personally don't buy Nike products because I think they are way overpriced for the quality.  Lots of better products and better price points.  And I am not swayed to buy based on some athlete's endorsement regardless of the color of their skin.  It's a farce of marketing......but it does work with a lot of the populace.